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New management at the Quinta do Lago Hotel – Jorge Tito

By • Mar 6th, 2005 • Category: Companies, People

Please Note: This article is from March 2005. Jorge Tito is no longer manager of the Quinta do Lago Hotel.

Jorge Tito was born in the Algarve and studied the hotel trade in Porto. He worked for six years for Le Méridien hotels in the Algarve before being sent to Brazil. Head-hunted by owner of the Quinta do Lago Hotel, Daniel do Adro, he has become the first Algarvean General Manager of this prestigious 5-star hotel.

Hotel Quinta do Lago

Jorge Tito - Hotel Quinta do Lago It was in 2003 that the Hotel Quinta do Lago was bought from the Orient Express Group by Algarve-based businessman Daniel do Adro, who also owns the 5-star Ria Park hotel at Garrão. After considerable refurbishment work it has re-opened to general acclaim, boasting a new spa area and a general upgrade to what new General Manager Jorge Tito calls “real 5-star standards”.

We are talking in the hotel’s Royal Suite, a two-bedroom apartment with its own pool on the terrace and stunning views over the hotel’s gardens and across the Ria Formosa estuary to the ocean. Jorge Tito is open, friendly and at ease in these luxurious surroundings, and clearly delighted to be back in his native Algarve.

Is it very different working for a private owner?

“A room is a room and a restaurant is a restaurant,” he smiles, “but yes, of course it is very different. Decisions are made much more quickly, for instance, which is good. Equally I am much more accountable – I cannot get lost in a large corporate structure – and that is also good.”

Jorge Tito is very clear about his market, and the role of the Quinta do Lago hotel within the resort. “Properties here are exclusive, so the hotel has to be exclusive,” he says, “we have a great product and we have to offer great service to go with it. We have location, beautiful rooms, top-class restaurants Ca’ d’Oro and Brisa do Mar and some totally refurbished leisure facilities such as the tennis courts and brand new Spa. Millions of euros have been invested so far, and there is more to come. The culture of the Quinta do Lago hotel will be continued.”

What sort of programme of culture and entertainment will the hotel have?

“We don’t have facilities for concerts, but we do have an agreement with an art gallery to put exhibitions into the São Lourenço room throughout the year. We are also hoping to have some sculptures by Portuguese artists in the gardens. For golfers, our Amateur Golf Challenge at the end of October is in its 9th year, and attracts golfers from all over the world.”

Does he see the hotel becoming part of the Quinta do Lago “community”?

“Very much so. We are planning a loyalty programme for Quinta do Lago property owners to give them discounts at our spa and restaurants. There will be a programme of social events, and I am hoping that some of the shops and restaurants at Buganvilia Plaza and Quinta Shopping will join in as well.”

Has his family settled here?

“We are living locally, and my two daughters go to São Lourenço School, which my wife and I are very happy about. My wife, whom I met at hotel school, is kept busy with our young baby, but she is well aware of the demands of my job and is totally supportive. It was a great move to come back to the Algarve, and we are loving it!”

The Quinta do Lago hotel is back in local hands – and both the owner and the general manager are determined to keep the five stars flying!

For more information visit the official website: www.hotelquintadolago.com/

- Director - Born in Germany and educated in various European countries as well as in the USA, Alison is a true internationalist.
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